So what’s the big payoff for The Tipping Point?
A step by step recipe to take a lousy product and make it a word of mouth sensation?
A feel good celebration of mass behavior?
Not even close.
There is not a Hush Puppy or Muppet to be found in this crucial last section of Gladwell’s book. Instead, Gladwell elegantly deconstructs how negative tipping points happen…specifically how suicide is a remarkably contagious behavior. The final payoff of Gladwell’s book is a warning. A sobering one too…