One glance at The Story Grid Spreadsheet for Malcolm Gladwell’s Middle Build for The Tipping Point is all one needs to understand just how much work the man put into this book.  The research and story examples he uses to build his Three Law argument to support his Tipping Point theory are extraordinary. It is in this major chunk of the work that he introduces and lays bare The Law of the Few, the Stickiness Factor, and the Power of Context. So without further ado, here are all of the bits and pieces he used to build his middle.

The Middle Build Story Grid Spreadsheet for The Tipping Point

The Middle Build Story Grid Spreadsheet for The Tipping Point

  • Only thing is this — I can’t figure out how to read it!! The Hook/Beginning could manage that with Control/Shift + and a magnifying glass — not this time!
    But then I am technically challenged when it comes to my computer.

    maggy

    • Maggy, just keep control/shift plusing. Four or five times should make it big enough. If for some reason it doesn’t enlarge more than once, download it, save, and repeat the control/shift + process.